A WINNING SEO STRATEGY IN 60 MINUTES
You would fail to find someone, other than me, who believes that a long-term SEO approach is more important. At present, short-term spikes are great, the majority of results I am working on are continuous success over a sustained period of time against key business goals
I will still recommend the first approach, and I’ve already written how short-terms kills marketing, but that doesn’t mean there are no quick wins.
SEO is a long-term investment, so it also pays for a leap of faith in what you do now. The key to success is to identify your business goals and pursue steps that will get you closer to achieving these goals.
It makes sense to pick the low hanging fruit early and build trust & make real strides in climbing the mountain towards ambitious goals.
The goal should be to achieve short-term results that lead to long-term success.
Due to the impact of Covid19, you making sure your SEO works for you is more important than ever. Recently, I’ve spoken to some marketers, who share the opinion that it’s now a safe time to make improvements for a while, or learn / apply new skills and abilities beyond their expertise.
To give you a boost and build the power of social media crowdsourcing, I share favorite SEO tips with you.
Here they are without further ado:
Quick wins in SEO in tough times definitely mean increasing sales not traffic. UX SEO can help raise conversion rates.
Page Poaching: It’s quick, but efficient. Take all your page 2 ranks and optimize your website. and internal link to drive more traffic to push the edges on page 1.
Segment the data to better understand and optimize organic results. Segment Search Console Search Analytics queries into brand and generic data. In the case of organic traffic in Analytics, it is possible to compare homepage landings with all other pages. Take a look at how the ratio of new and returning users is changing over time. Consider the effect of organic traffic, such as paid search, and review Google Trends seasonality. These are some examples, but the method can be adapted according to site size and SEO system maturity.
Ensure the URL of the page, opening the title, opening the text line content are from the hymn sheet. There are no disconnections and these 5 key elements greet/match searcher intentions.
- De-index non-traffic pages or more, exclude traffic. In fact, it’s always helped, especially on larger pages.
- Use customers’ language. Let others google your company and watch your journey. Much more, but it’s a beginning.
- Find the keywords where you rank on to try to get the featured snippet, optimize your pages.
- Check SEO Tools – SEMrush, Ahrefs, Moz, WooRank, etc.… for cannibalization. If you try to define many pages for the same word, choose the one you like and the one you don’t care about.
- Internal link & navigation structure reviews – This means the difference between page 2 and page 1
- Build a promotion page on your site, when you plan a webinar or online event. Put it out on different journals / high-quality calendars, and have good links and traffic. It makes sense to have YouTube-live on website, so people should spend time watching the video on the site and not on social platforms.
- Make sure that on-page is actually done. People have stopped making simple on-page and it can still work. There is also a good way to detect cannibalization–and then fix it if necessary.
- Check the search console data of your top pages. See which keywords people are using to find pages you don’t intend to rank for your pages.
- Search for broken backlinks, run your site via a backlink analysis tool.
- Check keywords with low ranking and optimize them through Google Search Console.
- Elements of FAQ Page. They do not only increase your listings. If they have increased over the last few weeks, we can see a 2- to 4-fold increase in ranking in minutes!
- Check pages with low CTR data in GSC. See if the title and meta description make sense using the top impression keyword.
- Brainstorm basics of your business question. Ask questions for Google via a site search in SERP+. Anything you do not own or have a clear position on your web, build it.
- Update your metadata and let people know that you are still online. Use a keyword tool to find opportunities for “low-hanging fruit”
- Check the poor performance of Google Search Console pages.
- Optimize copy on the category pages. Use better keywords often and convert better.
Hey, look at the SERPS! If you check another country SERPS to get an overview of the SERPS differences like country, city, device, screen size, etc.…. It’s crazy, how many people follow keyword positions and don’t care about the SERP features that can ruin your initial position and CTR.
Look for search console cannibalization, where two pages compete for the same keyword. Make changes, offer priority to 1 page and results
Look for the main keyword phrase you want on the top ten pages and determine the following.
- How much text have the headers, bullet lists, answers, and keep a tally
- Also, look at the search results section and write down the questions.
- See what they all have in common and not what they don’t have?
- See who did not answer or address the queries of some people
- Create a better experience with proper content formatting, including publishing relevant topics
- Get involved and connect to it. This means that you understood the needs and expectations of your audience.
- Check existing content and update with recent info to expand its scope current angle and to expand its reach from a current perspective.
- Run content pages through a word count analyzer
- Use tool to Address Public to define long-tail phrases for high-quality, juicy content
- Reverse image Google searches for your custom graphics, copy text from your high‑performance content pieces, and paste it into Google to see who copied them and get backlink credit approach.
- Write on a regular basis, even if you don’t always publish.
- Write content not for search bots but for users. Work on keyword research, keyword queries, it will bring users together. You want the user to click, read, visit and explore and convert.
- Improve CTR by prompting authors to create meta descriptions that show why content is interesting, or what is on the page
- Do not link back to older posts when posting new blog posts; Scanning for old related content that can connect to new pieces should be part of a standard procedure.
- Minor tweaks to well-established content to fit current search patterns.
- Produce content that you will be able to consume yourself. How it is written, what it was, where it was, every aspect of it should be a delight to him or her. It is about quality, it’s about the brand, product or service for which you ‘re looking forward to creating the new post
- Updates on evergreen posts. When writing a new post-run blog, look for the matching older posts and create internal links to the new content. I’m amazed to see how many people don’t do that.
- Low-quality content can harm traffic and ranking. Identify such content, reduce it, and review the traffic.
- Look at your homepage’s topical trust flow, if an internal page is more appropriate, reach them and ask them to update it. The same goes for media profiles.
- The greatest obstacle to SEO success is not the lack of knowledge or direction, but an execution. You can’t expect fantastic results if you don’t take suggestions at all or take too long. The Best SEO results come from a working team that secures resources for speedy execution.
- Race with your search competitors is about PACE, not about product/price, etc.
Please feel free to leave the comments below if you have your own.