by AX Admin | Digital
Rebranding is the process of changing or updating the corporate image of a firm. Simply put, it involves creating a new look and feel for an existing product or a company by changing its logo, vision, mission, slogan, target audience, values, name of the firm, etc....
by AX Admin | Digital
Colours can evoke emotions, stimulate perceptions and reactions, and also influence consumer buying behavior. 85% of consumers believe colour is the biggest motivator when choosing a particular product. It’s no surprise that the world’s most popular brands have their...
by AX Admin | Digital
Content could simply mean anything – a photo, video, text, combination of empty words. Yes, content is the king; but stories breathe life into your content because the narrative tries to connect with people through empathy. Brand storytelling has been alive for...
by AX Admin | Digital
The past couple of years have seen a shift in how people search for information online. More and more people are increasingly using voice search features from their smartphones, tablets, or through the help of a voice assistants like Google or Amazon Echo to find what...
by AX Admin | Digital
If you have not reviewed your website strategy for the last few years, you may have missed some of these opportunities: ● Customer acquisition and retention ● Growing revenue ● The art of communicating your brand ● Gathering data and intelligence Platforms and...
by AX Admin | Digital
Despite SEO’s short stint of existence, it can seem as if the debate around SEO is as old as the term itself. While there is a school of thought that thinks social media is a better tool to reach new audiences, the following facts prove SEO is still king and a...
by AX Admin | Digital
Podcasts are a great way to market your business. Using it in your content marketing strategy might be the type of boost your website needed for a rise in traffic that eventually leads to leads and customers. In this article, we list ten reasons why you should include...
by AX Admin | Digital
One of greatest benefits of social media is that your customers can speak freely and openly about their experiences with your business. While it is great for your business when it is a positive experience, it could be a disaster if the experience is very bad. The...
by AX Admin | Digital
As far as marketing strategies are concerned a one-size-fits-all formula does not really exist for a country as diverse as India. Many small businesses struggle with deciding the right kind of marketing strategy. In this article, we will help you choose the right...
