by AX Admin | Digital
Content is King – But only when interpreted and tracked appropriately. However, many content marketers are still in the process of realizing the importance of data-driven content strategies which can raise the bar for their company. In today’s fast-paced...
by AX Admin | Digital
If given an option to be lazy or active, both providing the same results, what would you choose? Most of us would opt to be Lazy! That is us! When we can just ask and get results, why waste energy in typing it, right? This trend started in 2011 by Google when they...
by AX Admin | Digital
Colours can evoke emotions, stimulate perceptions and reactions, and also influence consumer buying behavior. 85% of consumers believe colour is the biggest motivator when choosing a particular product. It’s no surprise that the world’s most popular brands have their...
by AX Admin | Digital
Content could simply mean anything – a photo, video, text, combination of empty words. Yes, content is the king; but stories breathe life into your content because the narrative tries to connect with people through empathy. Brand storytelling has been alive for...
by AX Admin | Digital
The past couple of years have seen a shift in how people search for information online. More and more people are increasingly using voice search features from their smartphones, tablets, or through the help of a voice assistants like Google or Amazon Echo to find what...