by AX Admin | Digital
Long gone are the days when traditional marketing was the mainstay of marketing and advertising. Digital marketing is taking the lion’s share of marketing spends, and the pandemic has added a new dimension to how brands reach out to their target audience. In this...
by AX Admin | Digital
While it’s crucial to work with key influencers of your industry, choosing the right one who is not only engaging but also relevant to your brand is tricky. It’s generally perceived that those influencers with more followers are desired by brands; however, that’s not...
by AX Admin | Digital
At a time when people have low trust in conventional ads, it is really hard to create brand awareness amongst the audience. That’s when the role of an Influencer comes into play; assisting brands in gaining more product exposure. The first question that comes to our...
by AX Admin | Digital
According to pre-pandemic forecasts, influencer marketing spends were expected to hit $15 billion in 2022, However, COVID-19 has completely turned the tables and the marketing and advertising industry is facing severe budget cuts. Going by media coverage, it seems...
