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Voice Search in Digital Marketing: How to Optimize Your Content

by | Sep 13, 2021 | Digital | 0 comments

The past couple of years have seen a shift in how people search for information online. More and more people are increasingly using voice search features from their smartphones, tablets, or through the help of a voice assistants like Google or Amazon Echo to find what they’re looking for online. iPhone users rely on Siri as their assistant to get them what they need. For Android devices, Google voice search is popular, while Cortana helps users navigate their PCs, Xboxes, and other devices.

Many people say voice search in digital marketing is the next big thing. And they’re correct to say so because here’s some data to back it up:

  • According to Statista, forecasts suggest there’ll be 8.4 billion units of digital voice assistants by 2024, which is higher than the world’s population
  • 27% of the global online population use voice search on their mobile devices, according to the Global Web Index 2018 Insight Report.
  • The number of smartphone users using voice search has surpassed 50%
  • 32% of consumers would instead use voice search than type a search query
  • One in five adults conducts a voice search every day

It’s obvious – voice search is here to stay. Marketers must consider how voice search impacts SEO. You can optimize your content for voice searches by following these tips.

voice searches

Create a scannable content

People who use their mobile devices to search the internet primarily want optimized content for this device. Your content should be easy to read, scannable, and free of distracting pop-ups or advertisements so they can get the information they need. As much as possible, break up your content using simple sentences, small paragraphs, and bold headers.

Focus on long-tail keywords and phrases

It has become more accessible to search for long-tail phrases or entire sentences than terse, awkward keywords. Since voice searches rely on natural language, that makes sense. There is a distinction between the way we talk and the way we type. When we speak to digital assistants, the words and phrases will differ from those we search via Google.

You Can Use FAQs to Create Content for Your Audience

Most people do voice searches by asking questions.

What’s terrific about Google is that it will give you an insight into the most frequently asked questions.

See what the results are for a question relating to your website. Your FAQ’s feature will most likely display a box titled “people also ask.” It shows frequent questions your target audience asks.

You can begin creating unique content that answers the questions people are using to search for information once you understand what questions they are asking. With giving people a positive experience, the first thing you need is valuable content.

You can solve people’s pain points and make the process enjoyable by answering their questions. The more effective you are in doing this than everyone else, the better your ranking will be.

Get listed on Google My Business

The best way to provide Google with additional information about your business is to claim and optimize your Google My Business listing. We encourage you to include your contact information, business hours, and website. Thus, you will have a better chance of being found when relevant voice searches are conducted.

You will have fewer chances of your smart speaker recommending your business if you do not optimize your Google My Business listing. Optimize your Google My Business page properly so that it appears higher in the search engine results.

The Future of Voice Search

Marketers need to stay on top of evolving search algorithms and changing trends. They have to keep up because of changing technology and shifting consumer habits. Staying relevant and competitive requires this approach.

The world of search is transforming, and marketers need to learn new strategies to deal with these changes. Ensure you’re ahead of your competitors with voice search by following these tips.  If you need a professional team to do all this for you, please drop us a line at AiPlex Digital.

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