What is Online Reputation Management?
Online Reputation Management (ORM) is an ongoing activity aimed to create, cultivate, and maintain the reputation of your company or brand. Not different from traditional reputation management, ORM is all about helping companies, brands, and individuals manage how they want to be perceived in the online space. It also refers to the use of several approaches and strategies that help impact, enhance, and develop the virtual perception of your business to be more precise.
What is White-Label Online Reputation Management?
This is a comprehensive service offered by reputation management firms like AiPlex and includes reputation audit, social listening, review management, media & PR activities, crisis management, SEO, brand management, etc.
How is White-Label ORM implemented?
At the core of the implementation is a clearly articulated client objective. Once the client brief is understood in its essence, then the ORM firm chalks out a strategy and plan of implementation. These are customized and vary from client to client. However, at a very high level, it has the following individual components
- Reputation Audit and Management: An audit is performed to take stock of the online reputation. Post which, a clearly defined plan is implemented. The objective is to create a positive perception of a particular brand, person, or company. Highlighting likable attributes of the company or brand and publicizing these in a way it attracts and transforms potential customers into loyal customers.
- Social Listening & Search Engine Optimization (SEO): 90% of customers look you up on social media and search engines for reviews of a product or service before deciding whether to purchase that product or service. Keeping track of the buzz surrounding your company or brand’s keywords, implement search engine optimization so that when a potential client searches for related keywords, your company or brand’s positive results show up at the top of search results.
- Review Management: Taking stock of how your company is perceived across numerous online review websites, we engage with addressable customer reviews and pass it on to the CRM team to resolve it, and amplify positive reviews by cross-publishing. The objective to support a company’s marketing strategy and increase business performance. Ensuring negative reviews are instantly forwarded to the CRM team to be dealt with, while positive reviews are boosted show up as the first few search results instilling confidence in customers.
- Crisis Management: As a company or brand, anything (event, action, speech) could snowball into a crisis. Whitehat ORM ensures that any fallout from such crisis is mitigated quickly without impacting the brand or company. This includes guiding you on how to handle the crisis and also use appropriate media channels and strategies.
- Employer Branding: Refers to the process of managing your reputation as a desirable employer amongst talented resources. To portray your company as a good place to work. It comprises all that must be done to place your company as a top-choice employer.
Aiplex Online Reputation Management Solutions are designed to remove defaming & maligning content, negative mentions, prevent brand abuse & misrepresentation, and image tarnishing that impairs your brand on social media platforms and across the internet.