HAVING A LIMITED BUDGET FOR ADVERTISING? WONDERING HOW TO USE YOUR AD SPEND ON INSTAGRAM?
Wouldn’t it be awesome to rock your Instagram ad campaigns and get better results, but keep your ad spend down? Instagram ads can be most daunting with a limited budget and no experience. If you are looking to grow your Instagram account, sell or drive traffic, a creative Instagram ad campaign will lead to great results.
Marketers focus their efforts on Instagram marketing to connect and attract customers. Many advertisers spend big bucks to run advertisements to run campaigns but you do not have to waste dollars. You can get better results and keep your ad spend down if you know how to optimize your Instagram ads.
Yeah, wouldn’t it be awesome if your Instagram ad campaign could be rocking?
Here is the list of ways to attract and make the most of your promotion to your future clients.
Choose the Best Picture
Here comes the awful truth: You’ve got 2.7 seconds to grab the attention. Every day, people get bombarded with online ads. To make them want to know more about your brand and company, you need to be innovative.
The trick is to use high-quality graphics when it comes to Instagram ad campaigns. Visual perception plays a significant role in our lives and 65% of us are visual learners.
But what’s a great ad photo?
- It’s of a good standard.
- It stirs up emotions.
- It’s selling an image and reputation.
- It is unforgettable.
- It refers to the same concept as the copy of the ad.
If you catch the audience’s attention with the right image, you spend less time and money to get better performance.
Take the Right Approach
To execute Instagram marketing promotions and meet the target audience, you need to know what your advertising objectives are. It is a proven way to save your budget to keep your attention on the right advertising goals.
Keeping the focus on the right advertising goal is a proven way to save your budget.
Running Instagram ads, you have three target styles to choose from:
Awareness: Help your customers to take an interest in your brand.
If you want to enhance your potential customer base, choose it. It helps to raise visibility and gain more followers who may be interested in your company.
Consideration: Let people think about the value of using your brand.
If you want to gain quality followers, you need to hook them first and make them want to know more about your brand
Conversion: Transform your fans into the customers.
To boost sales, have a call to action to inspire followers to visit your store and buy what they need.
Spending a marketing budget without a goal is wasting your money. If you know what your promotion is all about, focus on your target, and make sure you’re spending your money on what works.
Show Details in one Single ad
You must prove your product is worth buying if you want to get better results, and there is no better way to do this than to show off the data.
If you could give all the details in one ad without investing the budget on many ads, wouldn’t that be great?
You can pick a carousel format that allows you to post up to 10 images in a single ad. Indeed, Carousel ads contribute to a rise in click-through conversion rates of 20%. So, let’s have more photos and get more info about your product. Carousel ads help you to take a closer look at your brand and keep your user focused a little longer.
Another way to display your product or service is to use video advertising. You can use landscape or square format to upload videos for up to 60 seconds.
There’s no need to do math equations to grasp the cost-effectiveness of both formats.
Encourage Steps to Take
Who else wants to increase the rate of conversion?
You have to know the power of a call-to-action as a marketer. When you inspire followers to act, you tell them what they’re going to do next, and that makes the process easier for them.
Have a CTA, provide directions, which allows better results across the marketing funnel. You can pick a CTA button that matches your needs depending on your business goals.
Seek Alternative Ways to Promote
If you want to save on the promotion of your brand, find alternative ways to spread the word about your product in the community. Many company partners with influencers, so they can add credibility and help sell their product
Instagram has rolled out a range of features to simplify the process and help consumers make buying decisions faster, i.e., you can work with the influencers and ask him/them to share a post with the shoppable tags where they can add product and pricing details. This saves a great deal of time by helping the consumers decide as to whether they want the product or not.
Regardless of the ad budget, investing extra money isn’t about maximizing performance. If you know your target market and what your company expects of those people, you can send a message at a lower cost.
Got any other ideas to manage Instagram budget ad campaigns? Love to hear from you in the below section.